Neuroeconomics 2013:

Credits: 
1.00
Date: 
14.02.2013
Organizers: 
Klucharev V.
Coordinator: 
Klucharev V.
Speaker: 
Klucharev V., Shestakova A., Cherentsov N.
Minimal requirements: 
master students and PhD students
Description: 

February  2013

Language = Russian& English

Contact Person = Vasily Klucharev,  Василий КлючаревVasily.Klucharev@unibas.ch Tel. +41-61-2670618  

Registration: Vasily.Klucharev@unibas.ch

See Russian WEB page of the course for details: Course Page in Russian.

Economics, psychology, and neuroscience are converging today into a unified discipline of Neuroeconomics with the ultimate aim of providing a single, general theory of human behaviour.

Neuroeconomics provides social scientists and future managers with a deeper understanding of how they make their own decisions, and how others decide. How is an optimal decision programmed by the brain? Is it possible today to predict the purchasing intentions of a consumer looking to his brain activity? Are we hard-wired to be risk-adverse or risk-taker? What is the evolutionary background of our economic behaviours? All these questions are addressed by neuroeconomics.

Neuroscience allied to psychology and economics have powerful models and evidence to explain why we make a decision… and whether it is rational or not. Decision-making in financial markets, trust and cooperation in teams, consumer persuasion, will be central issues in this course in neuroeconomics. You will be provided with the most recent evidence from brain-imaging techniques (PET, fMRI and TMS), and you will be introduced to the explanatory models behind them.

The course will start by discussing the history of neuroeconomics and the anatomy of the brain (Module I: “How the brain works”).

Module II (“How the brain decides”) then focuses on the core building block of neuroeconomics: decision theory. In a simple way, you will be presented with the main theories accounting for how individuals decide, supported by key empirical studies.

The next module will study the balance between rationality and emotions (Module III: “How the brain feels”): how our emotions interfere with our so-called rational judgments.

Module IV (“Society of brains”) focuses on society: how groups and the social environment interact with individual decision-making. This module will have strong implications for marketing, public policy and public education.

Finally, the evolutionary dimensions of brain research will be discussed in the last section (Module V).

Each lecture will be given by a leading researcher with specific expertise on the topic. Lecturers either have a background in cognitive neuroscience, biology or in economics and management research.

 See Russian WEB page of the course for details: Russian Page.

Duration(days): 
4
Place: 
Российская экономическая школа

Signups closed for this Modular course